CUE: Education Association Website and Member Platform
TL;DR:
- Challenge: Build digital platform serving California's largest education technology organization
- Approach: Member portal, conference management, and resource delivery infrastructure
- Result: Hub for education technology community with conference, membership, and professional development
At a Glance
| Metric | Result |
|---|---|
| Client | CUE (Computer-Using Educators) |
| Industry | Education / Association |
| Location | California |
| Challenge | Serve multiple audiences through unified association platform |
| Solution | Member portal, conference management, resource library |
| Scope | 16 project documents |
| Audience | California education technology community |
The Challenge: One Platform for an Entire Community
CUE (Computer-Using Educators) is California's largest education technology organization. Thousands of educators attend their conferences, access professional development resources, and connect with peers passionate about technology in education.
The digital challenge: one website serving radically different audiences with different needs. Conference attendees need registration, schedules, and logistics. Current members need resources, renewals, and benefits. Prospective members need to understand why they should join. Sponsors and exhibitors need partnership information. And the broader ed-tech community looks to CUE for thought leadership.
Each audience matters. Each needs to find what they're looking for without wading through content meant for others.
The Solution: Comprehensive Association Platform
We developed a platform designed to serve CUE's diverse community.
Member Portal
Authenticated experience for CUE members:
- Member login and account management
- Access to member-only resources and benefits
- Renewal and membership management
- Personalized content based on member interests
Conference Management
Supporting CUE's flagship events:
- Conference registration and payment processing
- Session schedules and speaker information
- Attendee logistics and venue information
- Post-event resources and content
Resource Library
Professional development content for educators:
- Organized collection of educational resources
- Search and filtering by topic and format
- Member-exclusive content alongside public resources
- Integration with ongoing professional development
Content Management
Keeping the community informed:
- News and announcements
- Blog and thought leadership content
- Event promotion and updates
- Email communications integration
Community Features
Connecting educators:
- Member directory and networking
- Discussion and engagement tools
- Regional chapter support
- Special interest group organization
The Results
- 16 project documents across multi-year engagement developing comprehensive platform
- Unified digital presence serving conference, membership, and community needs
- Member value delivery through portal, resources, and benefits access
- Conference support enabling registration, scheduling, and attendee experience
Key Takeaway
Association websites succeed when they make membership valuable. Every feature should answer the question: "why stay a member?" For education associations like CUE, that means professional development resources, community connection, and frictionless access to the benefits members are paying for.
Frequently Asked Questions
What is association website development?
Association website development creates digital platforms serving member organizations—professional associations, trade groups, and nonprofits with membership models. Key features include member portals, event registration, resource libraries, and community features. The website must serve both public audiences (prospective members) and authenticated members.
How do education associations use websites?
Education associations use websites for member communication, professional development resources, conference promotion and registration, advocacy information, and community building. The website is often the primary touchpoint between the association and its educator members. For ed-tech associations, the website itself demonstrates technology leadership.
What is a member engagement platform?
A member engagement platform helps associations manage relationships with members—registration, renewals, event participation, resource access, and communications. The platform tracks member activity and enables personalized engagement based on interests and involvement. Engagement data helps associations understand and improve member value.
How do conferences use websites for registration and promotion?
Conferences use websites for session schedules, speaker information, registration and payment, attendee resources, and post-event content. For recurring conferences, the website maintains year-round presence while ramping up as the event approaches. Mobile-responsive design is essential since attendees access schedules during the event.
Technologies Used
- Member portal development
- Conference registration system
- Content management system
- Resource library platform
- Email communications integration
- Payment processing
- Community features